Where History Meets Modern Romance
From story to strategy: growing The Inn at Blackstone’s brand awareness, generating wedding leads, and driving room bookings through elevated social media.
Brand Storytelling.
Through a tailored social media strategy, I showcased The Inn at Blackstone’s unique blend of historic charm and modern elegance. The content not only resonated with followers but also translated into measurable results — increased engagement, follower growth, wedding inquiries, and room bookings — positioning the property as a premier destination for both weddings and leisure stays.
The Inn’s Most-Viewed Video Yet
I produced a video showcasing famous alumni from the property’s days as Blackstone College for Girls. By blending historic storytelling with modern social strategy, the post became the most-viewed video in the account’s history — driving significant engagement, sparking community conversation, and reinforcing The Inn’s legacy as both a landmark and a modern destination.
Sweet Moments, Lasting Impressions
For National Muffin Day, we created a simple but impactful guest engagement opportunity by offering complimentary muffins in the lobby. This not only delighted guests on property but also provided authentic social media content that highlighted the hotel’s thoughtful service and attention to detail. The post reinforced our commitment to creating memorable guest experiences while boosting engagement online.